During my time at Nashville Soccer Club, I was asked to work on a variety of deliverables, including social media graphics, merchandise design, and other promotional materials.
Included are the pin I designed for their API Month match, a promotional poster for mascot booking, and other materials that were used either on the NSC social media pages or on the gameday screens themselves.

I was tasked with creating a full branding for a fictional festival. This included promotional deliverables that would be distributed to attendees. Project requirements included a promotional poster, two schedule posters, a set of branded Instagram ads, and merchandise.

I thoroughly enjoyed the process of this project. I am normally a very colorful and bubbly designer, so getting to work with airy, bright, and game-inspired graphics led to some very visually interesting deliverables. I am very pleased with how each asset came out, and I hope to create more fun work like this. 

Choosing a brand that I would like to work with, I designed a winter-inspired gift guide, implementing both the brand’s existing assets and a fresh, themed take on what the brand could deliver for the season. Project requirements included multiple product spreads, editorial spreads, and a specific layout for later printing. 

This project was very indulgent for me, as I really enjoyed designing a guide for a brand that I personally follow. After previously struggling with editorial work in the past, formatting large bodies of text for this project was less challenging and more rewarding.

Given a theme to construct a branding, I constructed a conversation card game that stresses the importance of emotional communication. Branding and marketing have been created to promote both my fictional product and my designs as a designer. Project requirements included a logo design, a primary deliverable (conversation card deck), and at least 5 other supporting deliverables.

Working with the challenging task of arranging body copy, I designed an annual report for my chosen non-profit, Nest. Project requirements included creating an editorial spread, an impact spread, and a financial spread to accompany the brand.

This project was very difficult, as I had previously struggled with typography and large body copy in the past. The general layout was a challenge for me, and I had to restart my theme a couple of times. After extensive research about the non-profit’s existing brand design elements, I created a guideline that felt the most successful.

While interacting with an existing digital product’s interface design, I implemented an additional function that coexists with the brand’s style. Project requirements include at least ten additional “screens” and two new “user flows”. 

As I really enjoy Spotify’s interface already, and I had worked with a similar interface previously, I was very excited to apply my own designs to this project. I love being able to recreate Spotify’s interface and weave in my own additions seamlessly, as I enjoy seeing them coexist with the existing interactions. 

This project also showed me a good growth margin between my work now and a previous project (the Soundmap interface design, listed below). 

As a group, teams of four created full branding for a shop that would be located in a specific country’s airport. The said shop was to distribute goods that would be prominent and abundant in the given country. 

My group was assigned Ireland, and we chose to create branding for a woodcarved musical instruments shop. I was assigned the duty of creating the interface design for the brand.

As I am very fond of interface design, I enjoyed being able to contribute these deliverables to my group. We developed a brand style guide, and I was able to work off of our style, colors, fonts, and so on to create e-commerce interfaces for our store. I was very pleased with the outcome of this part of our project, and it was a nice highlight in our final presentation.